Resume

Arielle Horner

Copywriter | Copy Editor & Proofreader | Content Strategist
writelle.creations@gmail.com • 321.431.7871• Portfolio

Professional Summary

Strategic copywriter & editor with 9 years of experience in high-volume editorial pipelines. Known for eagle-eye precision, excellent research and fact-checking skills, adaptability, and leadership. Passionate about content development, with a proven ability to synthesize complex information into clear, engaging narratives that support organizational goals.

Core Skills

Copywriting 

  • Persuasive Messaging Development: Crafted compelling copy that drove audience engagement and conversions across digital, print, and broadcast channels.
  • Brand Voice & Tone Adaptation: Tailored messaging to align with diverse brand identities, ensuring consistency and resonance with target audiences.
  • SEO-Optimized Content Creation: Wrote keyword-rich copy that improved search visibility and supported organic traffic growth.
  • Campaign Concepting & Storytelling: Developed creative concepts and narratives that elevated marketing campaigns and strengthened brand positioning.
  • Audience-Centric Writing: Translated complex ideas into clear, accessible language that connected with varied demographics and industries.
  • Multi-Platform Content Production: Produced copy for websites, email campaigns, social media, and advertising, adapting style to each medium.
  • Call-to-Action Strategy: Designed effective CTAs that increased click-through rates and supported measurable business outcomes.
  • Collaborative Creative Execution: Partnered with designers, marketers, and stakeholders to deliver cohesive, high-impact campaigns under tight deadlines.

Editorial 

  • Final checkpoint for client-facing content including emails, articles, social posts, eBooks, PDFs, decks, landing pages, flyers, digital ads, and television spots
  • Research & Analysis: Skilled at investigating regulatory guidelines, industry trends, and source material to ensure accuracy and compliance. Verified accuracy of dates, times, promotions, disclaimers, and event details
  • Reviewed design layouts for consistency in fonts, spacing, and formatting
  • Grammar, Spelling, & Sentence Structure Review: Ensured flawless copy by identifying and correcting grammatical, spelling, and structural errors across high-volume editorial pipelines, improving overall content accuracy and readability.
  • Style Guide Mastery: Applied expert knowledge of AP, APA, and Chicago style guides to maintain consistency and compliance in regulated and marketing content.
  • Clarity, Consistency, & Voice Alignment: Refined content to align with client-approved tone and voice, ensuring clarity and consistency across diverse platforms and audiences, resulting in stronger engagement and trust.
  • Leadership: Established a Quality Assurance department, mentored a team of seven, implemented workflows that increased efficiency and reduced errors, and designed and implemented editorial QA checks that reduced errors and improved overall content quality across teams.
  • Deadline-Driven Multitasking: Managed simultaneous projects in fast-paced environments,
  • consistently meeting tight deadlines while balancing editorial precision with client expectations.
  • Content Flow Optimization: Restructured sentences and paragraphs to improve flow, readability, and audience engagement without altering intended meaning.
  • Workflow Optimization: Designed processes for high-volume editing projects, integrating research tools and AI workflows to improve efficiency.
  • .

Content Creation & Design

  • Content Creation & Design: Skilled in writing and designing marketing assets across web, email, social, and paid campaigns. Proficient with Figma, Canva, and Adobe Creative Suite to produce visually compelling, brand-consistent materials. Experienced in repurposing long-form content into short-form visuals optimized for engagement.
  • SEO Strategy & Optimization: Strong knowledge of keyword research, on-page optimization, and content structuring to drive organic traffic. Skilled in aligning content roadmaps with SEO goals, ensuring measurable growth in visibility and conversions. Experienced in collaborating with Growth teams to test and refine copy across paid, organic, and search channels.
  • Brand Voice & Narrative Development: Ability to define and evolve brand pillars, ensuring tone of voice consistency across all formats. Adept at weaving automation, AI, and SMB empowerment themes into compelling storytelling that resonates with target audiences.
  • Data-Driven Content Optimization: Experienced in tracking engagement, attribution, and conversion metrics. Skilled at refining copy and creative based on performance insights to maximize ROI.

Key Achievements

  • Produced & edited scripts & spots for national streaming platforms, including Hulu and Peacock.
  • Established a Quality Assurance department & implemented workflows that applied research-backed editorial standards, increasing department-wide accuracy rates. 
  • Mentored and managed a team of 7 editors, fostering consistency and professional growth.
  • Created company style guides, ensuring adherence to compliance and brand consistency across thousands of diverse projects. 

Professional Experience

  • Freelance Copywriter/Editor and Content Strategist | Oct 2024 – Present
  • Senior Copywriter & Proofreader – Stream Companies | Dec 2019 – Oct 2024
  • Legal Proofreader & Transcriptionist – VIQ Solutions | Jun 2018 – Dec 2022
  • Content Strategist – Web Daytona | Oct 2016 – Dec 2019

Education

  • University of Central Florida – B.S. Legal Studies, B.A. English – Creative Writing